Pantano is a breeder and producer of absolute excellence. Consistent with this approach, the client asked us to design a store that would showcase these attributes, distancing the meat product from the usual butcher's shop layout and placing it instead in a more expository, showroom-like setting.
This space places high-quality products at the center of the narrative, displayed in refrigerated cases surrounded by a wooden display that finds its most representative expression in the ceiling, a parametric architecture of 3,668 natural wood slats that creates the visual metaphor of waves of wheat crops (an allusion to the crops surrounding the brand's farms).