LA VERSILIANA

Branding | Staging | Social

2025

For the 2025 Festival de La Versiliana, we developed an integrated communication system – contemporary, flexible, and designed to accompany audiences throughout the summer. A color palette inspired by the sea, the pine forest, and the sky reflects the natural surroundings, while a custom typographic system gives distinct voice to the festival's diverse souls: Theatre, Performances, Art, Caffè, and Versiliana dei Piccoli. From digital platforms to spatial installations across the festival’s iconic venues – the Theatre, the Caffè, the Villa, and the children's area – every element contributes to a cohesive and immersive visual narrative. A system built to evolve over time, maintaining rhythm, consistency, and recognizability across the entire summer program.

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