An archive is not just a collection of documents. It is the memory of a transformation. For MAE Museum, we developed the complete visual identity of an exclusive exhibition space (designed by CRA Carlo Ratti Associati) dedicated to the history of carbon fiber — from its precursor material, PAN, to the high-performance fiber that defines advanced manufacturing today and in the Future. A strict black-and-white palette mirrors the material itself: its contrast, its precision, its reduction of form to function. From stationery to wayfinding to video installations, every touchpoint speaks the same language.
Evolving Heritage — where identity and content are one continuous act of translation, from science into visual form.